Investor Framework
Know which deals deserve your time.
Six weighted dimensions. Forty-plus criteria. Stage- and type-aware weights so a pre-seed marketplace isn't scored like a Series-A hardware deal. Auto-surfaced red flags, a 0–100 composite, and an honest verdict.
From pitch deck to decision.
Deck, memo, data room notes — whatever the founder sent you.
Six weighted dimensions, forty-plus criteria, stage- and type-aware.
An honest verdict with the evidence behind every score.
Share the result and spread the load across a syndicate.
A score is the start. The deal is the work.
Investests keeps the whole deal moving — a pipeline you organise your way, a room to talk it through, and a syndicate to fund it together.
Drag every deal through Sourced, Reviewing, Diligence, Committed and Passed — and add your own stages, named whatever your process calls them.
One thread per deal for you and the investors you shared it with. Questions, answers and files in one place.
Set the raise, pick the structure — equity, SAFE, convertible note and more — and watch pledges build against the target in real time.
Send a deal to members or outside contacts by email and track each reply: interested, needs more information, or a pass.
Investors who triage with Investests.
Investests turned a three-hour deck review into a fifteen-minute check. The red flags it surfaced were exactly the questions I would have missed.
Nathalie van MulkenAngel investorThe competitive review alone is worth it. I finally see who else is fighting for the same market before I commit.
Philip AndrewsAngel investorIt keeps our syndicate honest — everyone scores against the same framework, so our meetings are about the deal, not the paperwork.
Elsebeth ThomsenAngel investorThis is a fictional read-only preview. Your own evaluations will look similar once you complete one.
Pet Monitoring Drones
Autonomous indoor micro-drones that patrol the home, monitor pets, dispense treats, and alert owners to distress events via an AI behavior model.
Pet Monitoring Drones targets the $260B global pet care market with a novel hardware + AI offering. The team has solid robotics credentials but limited consumer go-to-market experience. Unit economics are unproven, hardware margins are tight at the proposed $399 price point, and regulatory/safety concerns around autonomous flying devices near animals require validation. Strong differentiation versus static pet cameras, but execution risk is high. Recommend a 60-day diligence window focused on (1) safety certification path, (2) BOM reduction to lift gross margin toward 35%, and (3) paid pilot conversion data before deciding.
- Product & tractionHardware safety / liability riskAutonomous rotorcraft near pets and children carries injury and liability exposure not yet addressed in product or insurance plan.
- Product & tractionThin gross marginsProjected 22% hardware margin leaves little room for CAC, returns, and support. Below consumer hardware healthy band.
- Product & tractionNo signed pilot customersPipeline is anecdotal. No LOIs or paid pilots in the data room.
- Team & foundersTeam lacks consumer hardware shipping experienceStrong robotics PhDs, but no prior DTC hardware launch on the cap table.
- Deal termsValuation premium without proportional traction$18M pre-money is roughly 2.5× the category norm for pre-revenue consumer hardware at seed.
Red-flag risk profile
5 red flags indicate material diligence concerns that should be resolved before proceeding.
More red flags — and especially flags clustered in a single dimension — raise the probability that the deal will underperform or require expensive remediation. Use the memo and criterion breakdown to stack-rank which risks are fixable before a term sheet.
Every score shows the facts behind it.
No black-box numbers. Each score lists the figures that produced it, labelled by where they came from — and you can click any line to see the source, the quote, and the confidence.
Click any line to see the source
Who else is fighting for this market.
A second AI pass maps direct, adjacent, and substitute competitors — and where the pitch is stronger or weaker on each axis.
No direct autonomous-flight competitor exists in the consumer pet category, which is real differentiation. The pitch is squeezed from two sides: established static-camera incumbents own the wallet and shelf space today, and lower-cost behavior-monitoring substitutes can replicate the alerting feature without hardware risk. The defensible wedge is the autonomy + intervention combination, not the camera itself.
Static treat-dispensing pet camera with subscription AI alerts; the de facto incumbent in connected pet monitoring.
- Brand recognition and shelf presence in pet retail
- Mature subscription monetization (Furbo Dog Nanny)
- Proven, low-risk hardware at sub-$200 price point
- Cannot follow the pet between rooms
- No physical intervention beyond treat fling
- Limited behavioral context — single fixed POV
Family of static pet cameras with two-way audio, treat dispensing, and a vet-chat subscription.
- Multi-SKU lineup tuned to price tiers
- Established DTC + Amazon channel
- Bundled vet telehealth raises ARPU
- No mobility; misses anything off-camera
- No real autonomy or pet-following
- Subscription churn around vet-chat is high
Best-in-class autonomous outdoor drones; has the autonomy stack to enter the indoor consumer category if it chose to.
- State-of-the-art SLAM and obstacle avoidance
- Deep balance sheet and brand
- Existing drone manufacturing supply chain
- No consumer pet focus today; entry would take 18+ months
- Indoor micro-form-factor is a different BOM problem
- Defense focus likely takes priority
GPS + activity wearables that monitor pet health and location without any in-home camera or drone.
- Works outside the home, where most owners want monitoring
- No safety/liability concerns of flying hardware
- Strong recurring revenue from connectivity plans
- No visual context — can't see what the pet is doing
- No intervention capability
- Limited behavioral inference vs. a camera + AI stack
Owners stitching together a generic indoor security camera with a stand-alone Wi-Fi treat dispenser.
- Near-zero marginal cost for households that already own one
- Battle-tested hardware reliability
- No new app to learn
- No pet-specific AI or behavior alerts
- Fragmented UX across two apps
- No autonomy, no mobility
Marketplace for paid human pet care during the day — the alternative most owners actually use.
- Solves the actual underlying need (companionship, exercise, intervention)
- Trusted, established consumer behavior
- Doesn't require a $399 hardware purchase
- Cost compounds over time vs. one-time hardware spend
- Scheduling friction; not on-demand
- No 24/7 coverage
Every score the AI assigned, with rationale.
Forty-three criteria across six dimensions. These scores are fixed for this demo sample; sign in to run your own evaluation and edit any score.
How the score is built.
Six dimensions. Forty-plus criteria. Weights shift with stage and business type so the same rubric is honest about a pre-seed marketplace and a Series-A hardware deal.
Early-stage investing is a bet on people. A great team can pivot to a better market; a weak team can ruin a great product.
You need a large enough prize, the right wave, and a credible path to capture meaningful share.
Evidence the team can actually build and that customers actually want it. Traction signals adapt to stage.
Where deals fall apart after the excitement fades. Messy cap tables and hostile prior investors kill otherwise compelling deals.
Valuation discipline prevents return-killing entry prices. Instrument and protections matter as much as price.
The most-skipped dimension. Thesis drift, portfolio conflicts, and hold-period mismatches destroy fund returns even from good deals.